Thirteen Orphans
“House of cards” is a cosmetics brand based on Chinese traditional aesthetics, interpreted by modern vision.
In order to represent the New Chinese generation’s aesthetic standards. The collection is inspired by Chinese traditional Mahjong game.
We named the first collection “Thirteen Orphans”,
as kown as the most unique scoring in Mahjong game, represent prefectly the eager of Chinese young generation to be unique in our days.
Teaser
Campaign
Products
Packaging
Credits
Creative director: Percy Lau
Art director: Yuhui Huang
Campaign:
Photographer: Leslie Zhang
Model:Mae Lapres
Styliste: Audrey Hu
Hair:华子
Makeup: 鑫淼
Production: 饺子 / 烏烏
Light assistant: 乔董彬 / 北原 / 小柴
Styliste assistant: Danney Li /
Fusen Liu / Min Cai
Hair assistant: 楼韦俊
Makeuo assistant: 艺霖
Product photographer: Yan yufon
Creative director: Percy Lau
Art director: Yuhui Huang
Campaign:
Photographer: Leslie Zhang
Model:Mae Lapres
Styliste: Audrey Hu
Hair:华子
Makeup: 鑫淼
Production: 饺子 / 烏烏
Light assistant: 乔董彬 / 北原 / 小柴
Styliste assistant: Danney Li /
Fusen Liu / Min Cai
Hair assistant: 楼韦俊
Makeuo assistant: 艺霖
Product photographer: Yan yufon